Why A Heart Shaped Medal ?

February 1, 2015

We designed this medal in recognition of Keith Whyte’s pure heart and determination to endure, not to throw in the towel ,while running injured he finished  in Doha November 22nd 2014 at the World Championships 100 K Ultra Marathon while representing Ireland.

It is times like this when the head and the body are not at one and are unable to perform to the best of our ability , then it is always an inspirational heart that brings us home across the finish line.

“…The Only Way to Define your limits … is by running beyond them ”

Keith Whyte


It is in this vein that we felt it was fitting to acknowledge the iconic Norwegian World class runner Grete Waitz on the same medal whose inspirational heart and record speaks for itself .





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